Introduction to Real Estate Website
Real estate websites have to be designed to build trust, given that a home or property is one of the most important purchases somebody ever makes. The buyer has to trust that the real estate agency cares as much about their investment as they do. Once a website does that, it has to convert.
A website’s goals depend on the kind of company it’s for, and there are a few different strategies real estate websites use to drive conversions:
- Bringing viewers inside the listed properties and showing them around so that they’re pumped to visit it in person
- Putting a face to a firm’s name, making the viewer feel like they already know the agent or team before they first meet
- Giving viewers a crash tour of the area the real estate’s in and everything that’s awesome about it
- Using maps to show viewers exactly where listed properties are located, down to the block
Website designs that give viewers a walk-through are perfect for real estate agencies that specialize in luxury homes and rentals. The design for Rothstone Development Co. above accomplishes this by putting the viewer inside of a home from the moment the site loads–placing the viewer right in the living room where she can take in the window view of the garden outside. The design for Jayalakshmi Group similarly takes viewers on a virtual tour with a big slider image from the point of view of having just strolled into the office.